KNOW THE HISTORY OF MAHINDRA?

MAHINDRA HISTORY

M&M's automotive division was created in 1994 following an organisational restructuring, but its origins go back to 1954. That was when the company entered into collaboration with Willys Overland Corporation (now part of the DaimlerChrysler group) to import and assemble the Willys Jeep for the Indian market. M&M began producing light commercial vehicles (LCVs) in 1965.

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Ever since its inception, the company has focused on developing its own manufacturing capabilities. As a result of its relentless ambition in this direction, M&M began indigenously producing vehicles within a short span of the collaboration agreement with Willys.

Over the years the mahindra brand in utility vehicles has come to represent high quality, ruggedness, durability, reliability, easy maintenance and operational economy. These are the qualities that have endeared the vehicle to individuals as well as institutions such as the Indian armed forces. M&M enjoys a market share of more than 50 per cent in this segment.

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--History
1947: October, first batch of seventy five Utility Vehicles (UVs) imported in CKD condition from Willys overland Export Corporation.

1949: Lease of 11071 Sq. yds at Mazagaon from British India Steam navigation. The first Willys Overland Jeep built in India at the Assembly Plant , Mazagaon, Bombay.

1954: Phased manufacture of Vehicles undertaken in collaboration with Kaiser Jeep Corporation and American Motors Corporation.

1962: Indigenous content of Jeep goes upto 70%. 137 acres of land purchased at Kandivli to centralise manufacturing operations.

1965: FC 150 Petrol Trucks introduced.

1967: Two wheel drive Utility Vehicles introduced. 101" wheel base and Metal Body UVs introduced. Indigenous content goes up by 97%.

1969: Export of vehicles started, export of total 1200 UVs together with spare parts to Yugoslavia. Exports also made to Ceylon, Singapore, Philippines and Indonesia.

1970: Contracts concluded to export of 3304 vehicles, mainly to Yugoslavia and Indonesia.

1971: Separate R&D section set up.

1974: Maximiller campaign launched to conserve fuel. CJ 4A introduced with new transmission and axle ratio. Collaboration agreement with Jeep corporation (subsidiary of AMC, Detroit).

1975: FC 260 Diesel light truck introduced. CJ 500 D Diesel introduced with MD 2350 Diesel Engine.

1979: Government of India approves in principle, the technical collaboration with Peugeot, France for the manufacture of XDP 4.90 Diesel Engine.

1981: Nasik Trucks Assembly Plant formally inaugurated. Peugeot Engine Assembly Plant at Ghatkopar inaugurated. NC 665 DP Mini Truck rolls out from Nasik Assembly Line.

1983: FJ 460 model introduced with 4 speed gear box. Engine plant at Igatpuri was formally inaugurated by Mr. Jean Boillot, President of Automobiles Peugeot of France for the manufacture of 25000 Peugeot and Petrol engines.

1985: New mahindra Vehicle-MM 540 launched in Bombay. NC 640 DP with 4 speed gear box introduced. mahindra MM 440 introduced.

1986: CJ 640 DP Vehicle introduced.

1987: MM 540 DP metal Body Wagonette introduced.

1988: M&M signed a Memorandum of Understanding with Hyderabad Allwyn Nissan Limited to form mahindra Nissan Allwyn Ltd., as its associate company with LCV operations in Andhra Pradesh.

1989: CJ 340 DP model introduced. M&M and Peugeot announced their tie up for the manufacture of Peugeot 504 pick up truck, BA 10 gear boxes and latest XD 3 diesel engines. M&M acquired automotive pressing unit at Kanhe, from Guest Keen Williams Ltd.

1991: Introduction of CJ 500 DI model with MDI 2500 A direct injection diesel engines. M&M bags order to export 10000 CKD kits. Commander range of models: 650 DI, 750 DP/HT were launched with tremendous market response.

1993: mahindra Armada launched. M&M was the only manufacturer to withstand the demand recession, with increasing sales.

1995: mahindra Nissan Allwyn Ltd. (MNAL) merged with M&M and Zaheerabad LCV operations becoming part of Automotive Sector. FJ series of LCVs were shifted from Nasik to Zaheerabad.
Business Process Re-engineering Project initiated in the Division. Igatpuri Engine Plant received ISO 9002 certificate from TUV of Germany. Single Cab/Double Cab project was initiated.

1996: New LCV model Cabking DI 3150 & mahindra Classic vehicles were launched. New Commander 5 Door Hard Top was introduced. The company was the first automobile manufacturer to get all the engine types approved for the new emission norms effective from 1st April, 96. IDAM (Integrated Design & Manufacturing) set up for designing entirely new vehicle with the help of internationally renowned consultants.

1997: Commercial production of Ford Escort commenced at Nasik Plant. License & Technical Assistance Agreement was signed with Mitsubishi Motors Corporation for Manufacture of SL Body at Zaheerabad (Voyager with XD 3 and BA 10). Soft/Hard top versions of CL/MM 550, 8 seater Armada, Commander 650 DI with longer wheel base and MM 540/550 XDB models were introduced. Kandivli and Nasik plants received ISO 9002 certificate from RW-TUV.

1998: Die shop Inauguration at Nashik Plant 2-8/8/97.
Voyager launched by the Chairman at Zaheerabad Plant on 12/11/97. Complete localisation of Cabking model at Zaheerabad plant. Change over from 3-Speed to 4-Speed Transmission.
400 nos. Army order successfully executed at Kandivli Plant in Mar'98.

source: mahindraworld

international's global sourcing through mahindra

ITEC has also joint the wagon of global sourcing through their mahindra JV. one of the dedicated teams at mahindra is working for few of their engine & chassis components. These includes exhaust manifold,crankcase,connecting rod & electric harness etc.

all the suppliers are assessed, first by mahindra & then through ITEC officials. this relationship is helping in building synergies for making long term relationship & important for success of such JVs.

The JV Synopsis between Mahindra & International Trucks

M&M inks a JV with International Truck & Engine Corporation, USA
· Forms a New JV Entity “Mahindra International”


Mumbai, November 17, 2005: Mahindra & Mahindra, the US $4.5 billion Indian automotive conglomerate, today signed a 51:49 joint venture with International Truck & Engine Corporation, USA, to manufacture trucks and buses in India. International Truck is the North American leader in medium and heavy trucks and buses and the world’s largest manufacturer of medium duty diesel engines.
Mr. Keshub Mahindra, Chairman, Mahindra & Mahindra Ltd., signed the joint venture agreement today with Mr. Daniel Ustian, Chairman, President and CEO, Navistar International Corporation, the parent company of International Truck.

Synopsis:
New entity to be called Mahindra International
Mahindra & Mahindra will hold majority stake
Project investment to be US $80 million
Mr Anand Mahindra, M&M Vice-Chairman & MD, to be Chairman of Mahindra International


On the joint venture, Mr. Anand Mahindra, VC & MD, Mahindra & Mahindra said, "This JV will help us strengthen our competencies across our core areas of product development, engineering and manufacturing. While enabling the widening of our participation in the auto sector in India, our relationship with International Truck will also support our aspirations to be a global player."
Mr. Daniel Ustian, CEO of Navistar International Corporation, said, “The company’s plan to enter the Indian market constitutes a major step in its global growth strategy.”
Mr Deepak Kapur, President Truck Group, International Truck and Engine Corporation, adds, “This is a renewal of our previous association with M&M which led to the enormously successful introduction of International and Mahindra in the Indian tractor market in the ‘60’s. Our association in its current form will cause International Truck to use India as a significant supply base for sourcing components and materials. In addition, the joint venture, along with Mahindra group companies will provide engineering services to International and the venture for the design and development of truck and bus products.”
Commenting on the JV, Dr. Pawan Goenka, President of M&M’s Automotive Sector, said: “The JV with International Truck adds ballast to our expansion plans. The process of combining our core strengths has already begun. We have recently shifted our LCV operations to Mahindra International. Vehicles manufactured by the JV will be exported to markets where International Truck or M&M have their presence with the JV building its own distribution in new markets.”
Mahindra International will be the new entity of the joint venture. The project investment would be US $ 80 million. M&M has recently transferred its light commercial vehicle business to Mahindra International. This will enable the company to start production from its inception pending the launch of the new range of medium and heavy commercial vehicles in 2007. The company aims to be in every segment of the commercial vehicle market from 6 tonne GVW to 35 tonne GVW with variants of passenger transport, cargo and specialised load applications.
The medium and heavy vehicle product range will be engineered to meet Indian requirements. The joint venture’s product range and technology will also be focused on serving various export markets in Asia, Middle East, Africa, Russia and Central Europe as well as providing International with appropriate low-cost products and aggregate technologies for the Americas. Both International’s Truck Development & Technology Centre, USA and M&M’s Automotive Product Development group have for the past several months been working on a product development programme towards this purpose.
The company will use M&M’s distribution network in India and has already appointed 140 dealers for the purpose. Mahindra International has commenced manufacturing light commercial vehicles under a contract manufacturing arrangement with Mahindra & Mahindra at the Zaheerabad plant. A similar contract manufacturing arrangement is proposed for the medium and heavy vehicle production, the choice of location will be determined shortly.
The Joint Venture Company will also provide sourcing services and engineering services to International Truck & Engine Corporation’s North American operations. International aims to leverage India’s competitive automotive parts supply base using M&M’s Strategic Sourcing Business Unit and the joint venture company’s sourcing team. Buying volumes of International are targeted to cross $100 million annually by 2007.
Mahindra Engineering Services, the engineering services arm of M&M, has begun the supply of engineering services to International’s Truck Development & Technology Centre and is in the process of setting up a 300 person dedicated engineering centre for this purpose.
Mahindra & Mahindra Ltd. and International Truck & Engine Corporation will have five Directors each on the Board of Mahindra International. Mr. Anand Mahindra will be the Chairman of the Board. The company’s management team will be led by Mr. Arun Pande, Managing Director, Mahindra International.

About Navistar International Corporation
Navistar International Corporation (NYSE: NAV) is the parent company of International Truck and Engine Corporation. The company through its affiliates produces InternationalÒ brand commercial trucks, mid-range diesel engines and IC brand school buses and is a private label designer and manufacturer of diesel engines for the pickup truck, van and SUV markets. A wholly owned subsidiary offers financing services. Additional information is available at www.nav-international.com.
About Mahindra & Mahindra
The US $ 4.5 billion Mahindra Group is the market leader in multi-utility vehicles and tractors in India. With 60 years of manufacturing experience, the Mahindra group has built a strong base in technology, engineering, marketing and distribution. M&M employs around 11,500 people and has six state-of-the-art manufacturing facilities spread over 500,000 square meters. It also has a significant presence in key sectors of the Indian economy. These include trade and financial services (Mahindra Intertrade, Mahindra & Mahindra Financial Services Ltd.), automotive components, information technology & telecom (Mahindra British Telecom, Bristlecone), and infrastructure development (Mahindra GESCO, Mahindra Holidays & Resorts India Ltd.). M&M is celebrating its 60th anniversary in 2005. It has dedicated 1% of its PAT for CSR

few snapshots of possible international truck offering in india...

mahindra & mahindra, a pioneer in automotive industry in india is going global in right way. having two JVs with Renault & International Trucks USA ,they have shown their zeal to excel in india as wel as globally.

mahindra & international truck jv, a mile stone in indian auto history